by Nishan Singh | May 16, 2018 | Business Owners, Digital Marketing, Marketing Strategies, Online Marketing
Over the last couple of years, I have met many business owners in the Greater Toronto Area. Most of them realize the changing buying behaviors of their prospects and consumers in favor of digital marketing, but they all share one common concern- “How do I...
by Nishan Singh | Mar 19, 2018 | Content Marketing, Digital Marketing, Online Marketing
Smart content marketing is one of the most effective strategies available for online businesses of all sizes. Whether you run a large agency or operate as a solo entrepreneur, content can be used to find new leads and build a strong brand that resonates with your...
by Nishan Singh | Oct 8, 2017 | Business Owners, Email Marketing, Online Marketing, Planning
Newsletters are an effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format, and technology used to deliver and read these are changing every year. But by keeping up with the changes and delivering...
by Nishan Singh | Sep 5, 2017 | Business Owners, Email Marketing, Online Marketing
Very simply because you don’t want to limit your business to what you can store in your head. A CRM can store, manage and update all your clients and interactions in one place so nothing gets lost – most importantly sales opportunities. You may think you can...
by Nishan Singh | Oct 21, 2015 | Business Owners, Online Marketing, Planning, Strategy
Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior....
