by Nishan Singh | Nov 2, 2015 | Effective Advertising, Marketing Strategies
Get ready to fire your ad agency after reading this article…you’ll be furious that they never told you what you’re about to read. And if you don’t use an ad agency – or even if you don’t do very much advertising – you will...
by Nishan Singh | Mar 24, 2015 | Marketing Strategies, Sales Tips
Develop These Six Critical Traits…And Success Will Surely Follow. Being general business sales and marketing consultants allows us the opportunity to encounter almost every business situation imaginable. We regularly consult at least 30 businesses a month from...
by Nishan Singh | Mar 24, 2015 | Marketing Communication, Marketing Strategies
There are two factors at work in a prospect’s subconscious mind when he’s considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you’ll sew up all the...
by Nishan Singh | Mar 24, 2015 | Marketing Strategies
The second you quit being the “best deal” for your customer, he’ll drop you like a hot potato. Regardless of how many lunches you’ve bought him or birthdays you’ve remembered. Every business we’ve ever consulted tells us the same...
by Nishan Singh | Mar 24, 2015 | Marketing Strategies, Sales Tips
For many business owners, marketing only means getting new customers. True, getting new customers is essential for every business, but it’s only one facet of the OPTIMIZATION equation. To achieve geometric growth, facilitate the following three things: 1....
by Nishan Singh | Mar 24, 2015 | Effective Advertising, Marketing Strategies, SMBs
Show me 99% of all advertising and I’ll show you a huge jumble of hyperbole, fluff, platitudes, and yawnably, unbelievable, black hole nothing words. You’ll hear words like cheapest, professionalism, service, quality, speedy, convenient, and best. These...
