by Nishan Singh | May 16, 2018 | Business Owners, Digital Marketing, Marketing Strategies, Online Marketing
Over the last couple of years, I have met many business owners in the Greater Toronto Area. Most of them realize the changing buying behaviors of their prospects and consumers in favor of digital marketing, but they all share one common concern- “How do I...
by Nishan Singh | Feb 24, 2016 | Marketing Strategies
There are two sides of a business: Inside Reality: This is what you are (or your business is) Outside Perception: This is what your prospects and customers think of you For your marketing to be effective, it is very important that the outside perception of your...
by Nishan Singh | Nov 5, 2015 | Effective Advertising, Marketing Communication, Marketing Strategies
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by Nishan Singh | Nov 5, 2015 | Marketing Communication, Marketing Strategies
There is a proper way to structure all your marketing communications – from a selling standpoint – to make sure you make the biggest impact. When developing your material, such as an ad, you probably ask yourself, “What should I talk about? What...
by Nishan Singh | Nov 5, 2015 | Marketing Communication, Marketing Strategies, Sales Tips
If your company is innovative enough to develop a truly unique, profitable offering, the following inevitably happens: competition springs up from nowhere to imitate your product or service, undercut your price, and steal market share. It’s immutable. So in...
by Nishan Singh | Nov 5, 2015 | Effective Advertising, Marketing Strategies, Sales Tips
Many businesses focus their entire marketing efforts on getting new customers. While Acquiring new customers is critical to growth, it’s only one aspect of business development. To achieve sustainable, predictable growth, businesses must leverage existing...
