by Akshata Shirsath | Jul 27, 2021 | Digital Marketing, Email Marketing, Marketing Strategies
Email marketing is an effective way for businesses to communicate with their customers and foster long-term relationships. It has been a practice that marketers have been using for a long time and continue to use. According to Statista, in 2019 the number of global...
by Akshata Shirsath | Jul 22, 2021 | B2B Marketing, Business Owners, Digital Marketing, Marketing Strategies
B2B marketing refers to any marketing efforts geared toward a business or organization. A B2B marketing strategy can be different from a B2C marketing strategy. In B2B scenarios buyers behave differently. A B2B buyer wants to be educated through content. Unlike B2C...
by Akshata Shirsath | Jul 16, 2021 | Digital Advertising, Digital Marketing, Online Marketing, Planning, Strategy
Many businesses invest in digital marketing to help their business grow. It helps businesses reach their target audience and foster long-term relationships with them. However, implementing a digital marketing strategy is not enough. It needs to be developed and...
by Akshata Shirsath | Jul 14, 2021 | Analytics, Content Marketing, Digital Marketing, Measurement, Planning
Content is key for a successful inbound marketing strategy. Businesses need good quality content to attract, engage and convert their target customers. However, creating and publishing content is not enough to ensure great results. To make the best use of your...
by Akshata Shirsath | Jul 8, 2021 | Analytics, B2B Marketing, Business Owners, Digital Advertising, Digital Marketing, LinkedIn Marketing
Millions of people across the globe use LinkedIn. It has become a powerful social media platform today. Many businesses utilize LinkedIn for their marketing activities. Businesses aim to promote their brand, increase brand awareness, generate leads, and build networks...
by Akshata Shirsath | Jul 7, 2021 | Analytics, Business Owners, CRM, Digital Marketing, Inbound Marketing
HubSpot is a powerful tool that businesses can leverage for their marketing, sales, and customer service operations. This portal is flexible, and businesses can customise it according to their needs. However, to fully take advantage of this tool you need to ensure...
