by Nishan Singh | Aug 3, 2018 | Digital Marketing, Marketing Strategies
It used to be common for companies to market their products and services using methods like cold-calling and sending non-personalized emails. These methods, however, do not work in favor of prospects as it amounts to a frustrating experience. It’s essential to...
by Nishan Singh | Aug 2, 2018 | Digital Marketing
If you want to be able to generate more leads it is important to understand that online marketing is one of the essential tools for a company; to stand out on the internet and create more leads. Your prospects don’t want their attention bought; they want it earned....
by Nishan Singh | Jul 24, 2018 | Digital Marketing
The 21st century has brought with it an era of rapidly evolving new technologies, consumer expectations and a complete shift in the process of buying and selling services or products. It has also become evident that users are now browsing the internet more than ever...
by Nishan Singh | Jun 11, 2018 | Digital Marketing
Think of your largest competitors. The ones who dominate the industry that you’re in. Write 3 of those competitors down on a piece of paper. Now do some research and answer the following questions: What are they doing differently? Hint: Chances are that they...
by Nishan Singh | May 16, 2018 | Business Owners, Digital Marketing, Marketing Strategies, Online Marketing
Over the last couple of years, I have met many business owners in the Greater Toronto Area. Most of them realize the changing buying behaviors of their prospects and consumers in favor of digital marketing, but they all share one common concern- “How do I...
by Nishan Singh | Mar 19, 2018 | Content Marketing, Digital Marketing, Online Marketing
Smart content marketing is one of the most effective strategies available for online businesses of all sizes. Whether you run a large agency or operate as a solo entrepreneur, content can be used to find new leads and build a strong brand that resonates with your...