Just like websites need optimization to be more visible on SERP, so do mobile apps. New apps are introduced frequently on app stores. According to Statista, as of June 2020 there were 2.96 million apps available on Google Play Store and 4.37 million apps were...
LinkedIn has become a powerful social media tool for various businesses to reach their potential buyers or clients and other professionals. It has evolved to be much more than just a platform for recruitment. B2B companies can leverage various features available on...
Understanding your audience is crucial for any marketing efforts. When businesses know their target audience, they can create successful marketing and advertising strategies to sell their products or services. These marketing and communication strategies can be...
According to a study by Smart Insights, 46% of businesses don’t have a well-defined online marketing strategy, 16% of the businesses have a strategy but hey haven’t integrated it into their marketing activities. As said by Chinese Philosopher Sun Tzu-...
Over the last couple of years, I have met many business owners in the Greater Toronto Area. Most of them realize the changing buying behaviors of their prospects and consumers in favor of digital marketing, but they all share one common concern- “How do I...
Newsletters are an effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format, and technology used to deliver and read these are changing every year. But by keeping up with the changes and delivering...
