by Nishan Singh | Mar 24, 2015 | Marketing Communication, Marketing Strategies
There are two factors at work in a prospect’s subconscious mind when he’s considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you’ll sew up all the...
by Nishan Singh | Mar 24, 2015 | Marketing Strategies
The second you quit being the “best deal” for your customer, he’ll drop you like a hot potato. Regardless of how many lunches you’ve bought him or birthdays you’ve remembered. Every business we’ve ever consulted tells us the same...
by Nishan Singh | Mar 24, 2015 | Effective Advertising, Marketing Communication
I’m going to give you the most important tip I can give you right here, right now. Ready? Here it is: Make sure your writing style is simple and conversational. Don’t write like an English professor; write the way you talk. This is the biggest trap of all...
by Nishan Singh | Mar 24, 2015 | Sales Tips
Understand “The Educational Spectrum” and You’ll Increase Your Sales Do you ever notice that when you’re in the market to buy a car, you notice almost every advertisement for cars on TV, radio, and in the paper? You even notice all those cars...
by Nishan Singh | Mar 24, 2015 | Marketing Strategies, Sales Tips
For many business owners, marketing only means getting new customers. True, getting new customers is essential for every business, but it’s only one facet of the OPTIMIZATION equation. To achieve geometric growth, facilitate the following three things: 1....
