by Nishan Singh | Oct 30, 2015 | Digital Marketing
Customer databases are your very own personal and direct road to the people most likely to buy your services. Whether you think of it as ‘contact relationship management’, ‘customer relationship management’, ‘database marketing’ or anything else, you cannot afford to...
by Nishan Singh | Oct 21, 2015 | Business Owners, Online Marketing, Planning, Strategy
Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior....
by Nishan Singh | Mar 24, 2015 | Effective Advertising, Marketing Communication, Sales Tips
Jim Rohn, a great business philosopher once said in a lecture about communication, “to be a master communicator, all you’ve got to do is follow this simple three-step process: Have something good to say Say it well Say it often And although he said this...
by Nishan Singh | Mar 24, 2015 | Effective Advertising, Sales Tips
Most companies don’t have a problem selling their services or products once they get an audience. If you’re a salesman who lands the appointment and can fill the prospect’s basic needs, then you’ve got a good shot at making the sale. If...
by Nishan Singh | Mar 24, 2015 | Marketing Strategies, Sales Tips
Develop These Six Critical Traits…And Success Will Surely Follow. Being general business sales and marketing consultants allows us the opportunity to encounter almost every business situation imaginable. We regularly consult at least 30 businesses a month from...
