by Nishan Singh | Nov 5, 2015 | Effective Advertising, Marketing Communication, Marketing Strategies
[sc_textbox title=”Short Answer: Add specificity in your marketing communication.” icon=”e799 ” title_background_color=”#dcdada” title_text_color=”#043D8C” content_background_position_horizontal=”center”...
by Nishan Singh | Nov 5, 2015 | Marketing Communication, Marketing Strategies
There is a proper way to structure all your marketing communications – from a selling standpoint – to make sure you make the biggest impact. When developing your material, such as an ad, you probably ask yourself, “What should I talk about? What...
by Nishan Singh | Nov 5, 2015 | Marketing Communication, Marketing Strategies, Sales Tips
If your company is innovative enough to develop a truly unique, profitable offering, the following inevitably happens: competition springs up from nowhere to imitate your product or service, undercut your price, and steal market share. It’s immutable. So in...
by Nishan Singh | Nov 5, 2015 | Effective Advertising, Marketing Strategies, Sales Tips
Many businesses focus their entire marketing efforts on getting new customers. While Acquiring new customers is critical to growth, it’s only one aspect of business development. To achieve sustainable, predictable growth, businesses must leverage existing...
by Nishan Singh | Nov 2, 2015 | Effective Advertising, Marketing Strategies
Get ready to fire your ad agency after reading this article…you’ll be furious that they never told you what you’re about to read. And if you don’t use an ad agency – or even if you don’t do very much advertising – you will...
