by Nishan Singh | Jun 18, 2021 | Marketing Strategies
What is the purpose of marketing? Very few people can answer this question, let alone, tell you how to achieve those primary purposes. If you were to ask this question to 100 different business people, you would get a myriad of different answers. Some...
by Nishan Singh | Jun 23, 2020 | Analytics, Measurement
The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ability to measure our marketing efforts. That being said,...
by Nishan Singh | Sep 20, 2018 | Website Development
About a year and a half ago word was out about what is known as the mobile-first index. This is where Google uses algorithms that ranks websites based on their mobile version. In the recent months, Google has launched this initiative and we can only expect it become...
by Nishan Singh | Sep 14, 2018 | Digital Marketing
What is innovation? “Innovation means coming up with new ways of doing things. Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace.” according to the...
by Nishan Singh | Sep 10, 2018 | Digital Marketing
The need for digital marketing has never been more critical than it is today. Often companies forget the importance of this. You may look at it as an additional cost or unnecessary, but we are here to tell you that in reality, it is the complete opposite of...